Brand tone of voice analysis

We’ve analysed the tone of voice of some of the world's most well-known brands. See how they compare, and understand how a carefully crafted brand voice can shape perceptions and drive engagement.

Airbnb (CSRE) Airbnb uses a casual yet respectful tone emphasising community and transporting readers to diverse, unique stays.

Amazon (CSRM) Amazon maintains a clear, concise, pragmatic tone that's casual yet serious and always respectful of the customer.

Apple (CSRE) Apple uses an enthusiastic yet respectful tone focusing on innovative design to position itself as a friendly tech ally.

Netflix (CFIE) Netflix uses a bold, irreverent and witty tone to connect with its audience on an engaging and personal level.

Disney (CSRE) Disney adopts an enthusiastic yet serious tone, conveying respect and excitement while promoting its offerings.

Microsoft (FSRM) Microsoft uses a formal, serious tone balanced with enthusiasm to convey expertise while connecting with audiences.

Monzo (CSRE) Monzo’s tone of voice is casual, friendly and approachable. Its style is clear and concise, avoiding jargon.

Nintendo (CFRE) Nintendo adopts a casual, fun and enthusiastic tone that respects, entertains and excites its audience.

Oatly (CFIE) Oatly uses a casual and funny tone that's irreverent and enthusiastic, capturing its rebellious and passionate vibe.

Subway (CFRE) Subway uses an upbeat, enthusiastic tone emphasising fresh, quality ingredients and affordability.

Virgin Atlantic (FFRE) Virgin Atlantic couples professionalism with wit for a charismatic, enthusiastic tone about quality travel.